Author: Sam Harrelson

Head of Harrelson
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Value of “Pre-Launch” Email Lists for Nonprofits and Churches

Pre-launch lists are fantastic if you’re selling or marketing products or physical goods. They can be helpful for design, feedback, product testing, and even colors. However, pre-launch lists are also helpful for nonprofits and churches. Seriously. I’ve witnessed clients sourcing out sub-lists from their general email newsletter lists to be “beta testers” for upcoming events, … Continue reading Value of “Pre-Launch” Email Lists for Nonprofits and Churches

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Harrelson Agency is Now Harrelson

The first domain we ever used for what became Harrelson Agency was https://harrelson.co. Today, we’re going back and Harrelson Agency and Harrelson Press are now … Harrelson. First, It’s always been a little weird calling Harrelson Agency and “agency” because we’re so different than what that title implies and that’s increasingly the case. Harrelson Agency … Continue reading Harrelson Agency is Now Harrelson

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Harrelson Agency Launches Spiritual Direction and Coaching Services

Harrelson Agency is excited to announce a slate of new services for our church partner clients. We’ve long been recognized as a leading provider and expert of website development and hosting services as well as social media consulting for churches across all denominations over the last decade, but we’re now expanding into Spiritual Direction and … Continue reading Harrelson Agency Launches Spiritual Direction and Coaching Services

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Don’t Put Images in Your Email Newsletters

Interesting stats in this post, but really interesting point here that we often try to communicate with clients… text-based email newsletters perform much better than graphics or picture-heavy newsletters (despite how much prettier they might be)… “We used to have images in our newsletter,” Pierce said. “People weren’t clicking them so we decided to get … Continue reading Don’t Put Images in Your Email Newsletters

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How to Make a Great “About Us” Page on Your Website

“Often ignored until the last minute before launch (and thereafter), many small businesses seem to use their “About Us” page as the dumping spot for all the boring, dry information that “needs to be on the site but didn’t fit anywhere else”. What the owners of those About Us pages don’t realize, however, is that … Continue reading How to Make a Great “About Us” Page on Your Website

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Good advice

I recommend this whole post for people starting out in a creative venture or pursuing a lifelong passion as a vocation or for profit: Be humble, but always try to exceed expectations. When you accept an invitation to do a talk, or do a work for a commission, do something that’s a stretch, and then … Continue reading Good advice

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Googling Inside Your Church

Fascinating piece on Google Maps history and possible directions… So Google likely knows what’s inside all of the buildings it has extracted. And as Google gets closer and closer to capturing every building in the world, it’s likely that Google will start highlighting / lighting up buildings related to queries and search results. This will be really cool … Continue reading Googling Inside Your Church