Never get so caught up in the past and present that you fail to see what’s ahead. Vision is a powerfully lucrative skill if you’re crazy enough to think you can change the world. From 1992… How rich is this lode? At one end of the spectrum is John Sculley, the chief executive of Apple Computer Inc., who … Continue reading The power of looking ahead
Something we should all remember regardless of our line of work… Meetings aren’t the answer. Creating the right environment is. via March to NL Central crown just might be Joe Maddon’s best work as Cubs manager Continue reading Meetings aren’t the answer.
Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content
So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the … Continue reading How should we regulate Facebook and Google’s advertising platforms?
Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a … Continue reading What Does Your Brand Do?
Whether you’re starting your own business or non-profit or trying to make an existing one feasible as a “job,” the fear that you encounter at 4am as you do the week’s invoicing and receipts in your head can be staggering. I know, I’ve definitely been there in the low tides of “working for yourself.” Our mind … Continue reading Working Through Fears
NPR reported today: “Full-time employees have become the last resort. Companies will do anything to hire part-time, short-term, or contract positions.” In addition: “More and more people who are full-time employees need second jobs or side gigs in order to make ends meet.” Our world is not the same as it has been. The changing … Continue reading Changing Conceptions of Work
Logo Rank is an AI system that understands logo design. It’s trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons. via Logo Rank – Check your logo design with deep learning Little more “machine learning” than … Continue reading Check Your Logo Against AI
I get this question quite often, especially from churches and non-profits: “What time of the day should we post to our Facebook page to make the most impact?” It’s a tough question to answer given the number of variables and because every church/group has a different set of Facebook followers and likes. You’ll find a … Continue reading What Time Should We Post to Our Facebook Page?
Don’t use Google Images as a database for your social media posts, even if you’re a small business, non-profit or (worse) church. Just this past month I ran into this situation and it ended up costing the non-profit money they didn’t have to cover the expense. Make sure the person or agency in charge of … Continue reading Social Media Legal Mistakes that Small Businesses and Non-Profits Make