Value of “Pre-Launch” Email Lists for Nonprofits and Churches

Pre-launch lists are fantastic if you’re selling or marketing products or physical goods. They can be helpful for design, feedback, product testing, and even colors. However, pre-launch lists are also helpful for nonprofits and churches. Seriously. I’ve witnessed clients sourcing out sub-lists from their general email newsletter lists to be “beta testers” for upcoming events, … Continue reading Value of “Pre-Launch” Email Lists for Nonprofits and Churches

Don’t Put Images in Your Email Newsletters

Interesting stats in this post, but really interesting point here that we often try to communicate with clients… text-based email newsletters perform much better than graphics or picture-heavy newsletters (despite how much prettier they might be)… “We used to have images in our newsletter,” Pierce said. “People weren’t clicking them so we decided to get … Continue reading Don’t Put Images in Your Email Newsletters