Category: Email Newsletters

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Value of “Pre-Launch” Email Lists for Nonprofits and Churches

Pre-launch lists are fantastic if you’re selling or marketing products or physical goods. They can be helpful for design, feedback, product testing, and even colors. However, pre-launch lists are also helpful for nonprofits and churches. Seriously. I’ve witnessed clients sourcing out sub-lists from their general email newsletter lists to be “beta testers” for upcoming events, … Continue reading Value of “Pre-Launch” Email Lists for Nonprofits and Churches

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Don’t Put Images in Your Email Newsletters

Interesting stats in this post, but really interesting point here that we often try to communicate with clients… text-based email newsletters perform much better than graphics or picture-heavy newsletters (despite how much prettier they might be)… “We used to have images in our newsletter,” Pierce said. “People weren’t clicking them so we decided to get … Continue reading Don’t Put Images in Your Email Newsletters