“Often ignored until the last minute before launch (and thereafter), many small businesses seem to use their “About Us” page as the dumping spot for all the boring, dry information that “needs to be on the site but didn’t fit anywhere else”. What the owners of those About Us pages don’t realize, however, is that … Continue reading How to Make a Great “About Us” Page on Your Website
Interesting thoughts here from the NY Times CEO on how they are shifting focus in relationship to Facebook and Google due to the smartphone revolution … much of this applies to how nonprofits and churches can do better marketing as well: It’s about how you think about the product and what you’re trying to do … Continue reading Nonprofits, the smartphone, Facebook, and Google
Never get so caught up in the past and present that you fail to see what’s ahead. Vision is a powerfully lucrative skill if you’re crazy enough to think you can change the world. From 1992… How rich is this lode? At one end of the spectrum is John Sculley, the chief executive of Apple Computer Inc., who … Continue reading The power of looking ahead
Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content
We are the place for book lovers to discover amazing books from a wide variety of topics. All lovingly hand-curated by people who know and love reading. Source: ShelfJoy Interesting messaging bot for Facebook Messenger that was just released today. Once you add Shelfjoy to Messenger, you “chat” with it to discover books in various … Continue reading ShelfJoy: Clever use of messaging and affiliate marketing
Earlier this year, my good friend Thomas (a PhD candidate and officiant of my marriage) wrote a very timely post about his decision to blog despite some who advised otherwise… Why I Blog — Thomas J. Whitley: “Though many academics have resisted the move toward ‘branding,’ it has long been a part of academia. One’s … Continue reading Becoming Entreprenuerial In Your Profession
I am often asked by Harrelson Agency clients and potential clients if they should use a WordPress.com site or have us build and host a WordPress site for them. Money is often a main concern, as you can pay $100 – 120 a year for a pretty solid WordPress.com site without much fuss. A hosted … Continue reading Should You Use WordPress.com or Host Your Own WordPress Site?
‘”We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too,” says Snickers brand director Allison Miazga-Bedrick.” Source: Snickers Swaps Out Its Brand Name for Hunger … Continue reading Small Business and Church Unwillingness to Be Personal
“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel,” said KFC US CMO Kevin Hochman in a statement. “I think the fans will agree.” Source: Norm Macdonald Is the ‘Real’ Colonel Sanders … Continue reading The ‘Real’ Colonel Sanders and Bad Branding
If you have a US startup called X and you don’t have x.com, you should probably change your name. The reason is not just that people can’t find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with … Continue reading You Need the .com of Your Name
