What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a … Continue reading What Does Your Brand Do?

Amazon Kills Shelfari

Live by the Amazon sword, die by the Amazon sword… The worst thing about the whole “merger” is that Amazon is giving Shelfari members just two months to move all their data over to Goodreads. I actively participate in two Shelfari groups that have been operating since 2008/2009 and have thousands of discussion threads, challenges, and … Continue reading Amazon Kills Shelfari

Even Google Fails

“Vic was just this constant bug in Larry’s ear: ‘Facebook is going to kill us. Facebook is going to kill us,’” says a former Google executive. “I am pretty sure Vic managed to frighten Larry into action. And voila: Google+ was born.” Source: Inside the sad, expensive failure of Google+ Don’t worry about your competitors. … Continue reading Even Google Fails

TC;DR

Andy Beaumont on the plague of Pop-Ups 2.0 and the reason why publishers of all sizes are rushing to put them on their sites (hint.. doing analytics wrong): I have tested this design pattern with real people, and a significant portion of them believe that they must do what the box is begging them for … Continue reading TC;DR

What Marketers Should Know About Facebook’s New News Feed

Excellent post and resources to ponder if you use Facebook for your performance marketing efforts… Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know: “Facebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give … Continue reading What Marketers Should Know About Facebook’s New News Feed