Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a … Continue reading What Does Your Brand Do?
I get this question quite often, especially from churches and non-profits: “What time of the day should we post to our Facebook page to make the most impact?” It’s a tough question to answer given the number of variables and because every church/group has a different set of Facebook followers and likes. You’ll find a … Continue reading What Time Should We Post to Our Facebook Page?
Don’t use Google Images as a database for your social media posts, even if you’re a small business, non-profit or (worse) church. Just this past month I ran into this situation and it ended up costing the non-profit money they didn’t have to cover the expense. Make sure the person or agency in charge of … Continue reading Social Media Legal Mistakes that Small Businesses and Non-Profits Make
Further confirming the notion that your website address really doesn’t matter that much anymore, I present linkmoji. Enjoy. Continue reading www.🍕💩.ws
Live by the Amazon sword, die by the Amazon sword… The worst thing about the whole “merger” is that Amazon is giving Shelfari members just two months to move all their data over to Goodreads. I actively participate in two Shelfari groups that have been operating since 2008/2009 and have thousands of discussion threads, challenges, and … Continue reading Amazon Kills Shelfari
The foundation of any brand is its logo. As such, with every redesign, a brand risks alienating its core following, who then flock to social media to broadcast their disapproval. But why do logo redesigns upset us so much? It all boils down to identity. People with strong connections to a brand tend to react … Continue reading Logo redesigns that missed the mark
“Vic was just this constant bug in Larry’s ear: ‘Facebook is going to kill us. Facebook is going to kill us,’” says a former Google executive. “I am pretty sure Vic managed to frighten Larry into action. And voila: Google+ was born.” Source: Inside the sad, expensive failure of Google+ Don’t worry about your competitors. … Continue reading Even Google Fails
Andy Beaumont on the plague of Pop-Ups 2.0 and the reason why publishers of all sizes are rushing to put them on their sites (hint.. doing analytics wrong): I have tested this design pattern with real people, and a significant portion of them believe that they must do what the box is begging them for … Continue reading TC;DR
Excellent post and resources to ponder if you use Facebook for your performance marketing efforts… Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know: “Facebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give … Continue reading What Marketers Should Know About Facebook’s New News Feed