Googling Inside Your Church

Fascinating piece on Google Maps history and possible directions… So Google likely knows what’s inside all of the buildings it has extracted. And as Google gets closer and closer to capturing every building in the world, it’s likely that Google will start highlighting / lighting up buildings related to queries and search results. This will be really cool … Continue reading Googling Inside Your Church

How should we regulate Facebook and Google’s advertising platforms?

So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the … Continue reading How should we regulate Facebook and Google’s advertising platforms?

ZeroScope Launch

I’m really excited that Harrelson Agency is helping out with the launch of ZeroScope this month. We’ve been working hard on this project for the past six months. Here’s a little info: Stethoscopes should not be a cause of the spread of disease by healthcare providers. ZeroScope is a one-use and easily applied device that … Continue reading ZeroScope Launch

TC;DR

Andy Beaumont on the plague of Pop-Ups 2.0 and the reason why publishers of all sizes are rushing to put them on their sites (hint.. doing analytics wrong): I have tested this design pattern with real people, and a significant portion of them believe that they must do what the box is begging them for … Continue reading TC;DR